10 Social Media Tips From a Seasoned Social Media Manager

Brittany O’Shea | Social Media Manager & Copywriter

I am a seasoned Social Media Manager with 10 years of experience driving brand growth across multiple industries. I specialize in organic and paid social media strategies, community management, content creation, and data-driven reporting. With a strong background in copywriting, blog writing, and video editing, I craft engaging, high-performing content that resonates with audiences. My expertise in social media analytics ensures data-backed decision-making to optimize reach, engagement, and conversions. I hold a degree in Communications and I am passionate about building meaningful digital connections that drive real-world impact.

Social media is constantly evolving, and staying ahead of the curve requires more than just posting pretty pictures or clever captions. As a seasoned social media manager, I’ve seen what works, what doesn’t, and what truly drives engagement. Whether you’re managing a brand, growing your personal presence, or running a business, these 10 tips will help you create a stronger, more effective social media strategy.

1. Know Your Audience Inside and Out

Success on social media starts with understanding who you’re speaking to. Take time to research your audience’s interests, behaviors, and pain points. Use platform insights, surveys, and engagement trends to refine your content strategy.

2. Quality Over Quantity

It’s tempting to post as often as possible, but consistency and quality matter more. Focus on creating valuable, engaging content rather than flooding your audience’s feed with mediocre posts.

3. Leverage Video Content

Short-form videos, live streams, and behind-the-scenes clips perform exceptionally well across all platforms. If you’re not utilizing video, you’re missing out on a huge opportunity for engagement.

4. Engage, Don’t Just Post

Social media is a two-way street. Respond to comments, ask questions, and start conversations with your audience. Engagement builds community and strengthens brand loyalty.

5. Use Data to Drive Decisions

Don’t rely on guesswork. Analyze your metrics regularly to see what’s working. Adjust your content strategy based on performance data rather than personal preferences.

6. Stay On Top of Trends (But Stay Authentic)

Trends can boost your visibility, but only if they align with your brand’s voice and message. Participate in trends that make sense for you, but avoid forcing content that doesn’t feel natural.

7. Don’t Ignore SEO on Social Media

Yes, social media has its own version of SEO! Use relevant keywords in captions, hashtags, and even your profile bio to improve discoverability. Platforms like Instagram, TikTok, and LinkedIn prioritize searchable content.

8. Repurpose Content Across Platforms

One piece of content can be transformed into multiple posts. A blog post can become an Instagram carousel, a LinkedIn article, a tweet thread, and a short-form video. Work smarter, not harder.

9. Build Relationships With Other Creators & Brands

Collaboration is key. Partner with influencers, brands, or industry peers to expand your reach. Cross-promoting content can introduce you to new audiences and drive engagement.

10. Experiment and Adapt

Social media is always changing, and what worked yesterday might not work tomorrow. Be willing to test new formats, try different strategies, and adapt to platform updates to stay ahead of the game.

Final Thoughts

Success in social media isn’t just about being present—it’s about being intentional. By focusing on engagement, data-driven decisions, and quality content, you can build a strong, sustainable presence that resonates with your audience.

What’s your biggest challenge when it comes to social media? Drop a comment below or send me a message—I’d love to hear from you!