Fixing the Foundation: How Red Gambit Rebuilt Insolcorp’s Website for Growth

From Site Glitches to Industry Growth: Red Gambit’s Digital Overhaul for Insolcorp

When we first connected with Insolcorp, the site wasn’t down — not entirely. Most of the website was live, but the newly launched ULT DuraTemp™ product page had triggered a critical error that not only crashed the page — it took the entire site editor with it.

Behind the scenes, it became clear the theme was clashing with the hosting environment and plugins, and the overall site structure was fragile. Pages were live, but under the surface, the foundation was buckling.

That’s where Red Gambit stepped in.

Introducing Insolcorp: Science That Saves Energy

Insolcorp is a North Carolina-based innovation company that’s pushing the boundaries of how we manage temperature and energy — in buildings, infrastructure, and global supply chains.

Their breakthrough product line, DuraTemp™ Phase Change Materials (PCMs), helps regulate temperature by absorbing and releasing energy at critical thresholds. Think of it as intelligent insulation — solutions that help commercial buildings stay cooler, refrigerated trucks stay efficient, and energy bills stay lower.

Whether you’re walking through a school, supermarket, or mission-critical data center, there’s a good chance Insolcorp’s technology is quietly working in the background — storing thermal energy, reducing load on HVAC systems, and cutting emissions.

But what truly sets Insolcorp apart isn’t just the tech — it’s the team behind it.

Meet the Scientist Behind the Innovation: Peter Horwath

Pete Horwath

Co-founder, CEO, and one of the world’s leading experts in phase change materials

At the helm of Insolcorp is Peter Horwath, co-founder, CEO, and one of the world’s leading experts in phase change materials.

Peter’s influence in the field isn’t theoretical — it’s global. He has advised both governments and Fortune 100 companies across the U.S., Japan, Indonesia, and the Middle East. From the U.S. Green Building Council to top-tier scientific institutions, Peter has spent over two decades educating, standardizing, and innovating the use of PCMs in real-world applications.

He currently sits on multiple international panels for phase change standardization and serves on energy advisory boards, helping shape how buildings and cities approach sustainability at scale.

Under Peter’s leadership, Insolcorp has become the trusted name for durable, affordable, fire-safe PCM technology. Their in-house manufacturing capabilities and deep scientific expertise make them the go-to source for energy storage solutions that actually work — not just in labs, but in life.

The Red Gambit Touch: More Than Just a Fix

This wasn’t a cosmetic refresh — it was a strategic rebuild.

We started by triaging the crash caused by the ULT DuraTemp™ page and diagnosed broader site issues stemming from outdated themes, plugin conflicts, and a vulnerable firewall setup. From there, we took action:

• Switched to a stable, modern theme that plays well with their hosting environment

• Cleaned up and updated plugins to improve performance and stability

• Re-secured their SSL certificate and firewall to protect against future outages

• Expanded on-page content to better educate users and improve search rankings

• Custom-coded new layouts for their growing product catalog

• Optimized the mobile experience so field professionals can access key specs on the go

• Improved page speed and accessibility, giving users a smoother, faster experience

We didn’t just revive the site — we laid a new digital foundation for future product launches, content marketing, and lead generation.

Why It Matters

For companies like Insolcorp, whose work is rooted in science and innovation, having a reliable and modern website isn’t just about looking good — it’s about building trust. A visitor might only spend 15 seconds on your homepage, but in that time, they’ve already decided whether you’re credible.

Now, Insolcorp.com reflects what the brand has always been: smart, stable, and built to perform.

The Takeaway

Insolcorp is changing how we think about energy storage — from cooling high-rises to reducing the energy footprint of grocery stores. And now, they have a site that can help tell that story, generate new business, and support their mission of building a more efficient world.

If your website is struggling to match your vision — or worse, breaking when you need it most — let’s talk. At Red Gambit, we don’t just fix websites. We build digital ecosystems for brands making a difference.

Does your brand need some help? Contact our team today for a free, zero obligation consultation!